- Region
- Europe
- Term
- Summer
- Student Year
- Freshman, Sophomore, Junior, Senior
- Courses Offered By
- Mendoza College of Business
For three weeks, students will immerse themselves in Dublin with the Foundations of Marketing as their compass. In this 3-credit course led by Notre Dame Marketing Professor Mitchell Olsen, students will both learn and apply the foundational frameworks, tools, and techniques that Marketing managers use to create value for, and capture value from, stakeholders. An integral component of this Dublin-based program will be a team-based project that gives students the opportunity to apply what they learn by creating a comprehensive marketing strategy that proposes how a brand of their choosing can add new forms of value for a segment of consumers within Ireland. The Dublin Summer Marketing program offers a unique opportunity for ALL Notre Dame students (regardless of one’s major, whether inside or outside the Mendoza College of Business) to immerse themselves in the exciting and dynamic field of Marketing.